CLORALEN, Ensueno, Pinalen and Pinol donated $25,000 to help find a cure for childhood cancer

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Photo: Curing Children's Cancer Fund

HOUSTON, Texas, Nov. 12, 2014 (SEND2PRESS NEWSWIRE) -- For the second consecutive year, AlEn USA joins forces with Curing Children's Cancer Fund and donates $25,000 to provide financial support for some of the country's leading pediatric cancer researchers.

"Our commitment goes beyond developing the most innovative and efficient household cleaners for consumers, we are also committed to the community and to help find a cure for childhood cancer," said Alfonso M. Garcia Munoz, CEO of AlEn USA.

Thanks to foundations like Curing Children's Cancer Fund and to brands like CLORALEN®, Ensueno®, Pinalen® and Pinol® who created the campaign "Clean to Cure™," thousands of dollars have been raised and donated since 2013. The results of the cutting-edge research are shared with physicians around the world and benefit the children under their care.

About AlEn USA:
AlEn USA is the North American subsidiary of one of the most recognized companies in the household cleaning industry in Mexico: Industrias AlEn. Since its beginning in 1949, Industrias AlEn has pioneered the development of well-known consumer brands that have been able to breed strong heritage in the Mexican market. Brands such as Cloralex® (CLORALEN® in the U.S.) and Pinol®.

One of its corporate values is to generate sustainable growth based on best practices of social responsibility, striving to protect the environment and make more efficient use of natural resources for the benefit of present and future generations. For more information please visit

Curing Children's Cancer Fund:
The mission of the Curing Children's Cancer Fund is to find a cure for childhood cancer by providing financial support for some of the country's and the world's leading pediatric cancer researchers. To donate please visit

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REFERENCES: Curing Children's Cancer Fund, Industrias AlEn, CEO Alfonso M. Garcia Munoz, Industrias AlEn, household cleaning industry, Clean to Cure, news, press release from AlEn USA, Nov 12, 2014, Corporate Social Responsibility - CSR, Business, Medical, Houston, Texas, CLORALEN, Ensueno, Pinalen and Pinol donated $25,000 to help find a cure for childhood cancer