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SCHOLASTIC ENTERTAINMENT AND JAZWARES TEAM WITH TOYS 'R' US TO LAUNCH INNOVATIVE AND AWARD-WINNING PROJECT KITS FOR KIDS
'Project Kits' Make Learning About Electricity And Magnetism Fun
FORT LAUDERDALE, FL - May 29, 2003 /Send2Press Newswire/ -- A new concept in
children's project kits is creating a buzz in the industry. Jazwares
Distribution, Inc. (www.projectkitsforkids.com), the innovative children's toy
and activity company, and Scholastic Entertainment, the media and consumer
products division of the global children's publishing company, Scholastic Inc.
(NASDQ: SCHL), announce the launch of Project Kits, an exciting new activity
line that will challenge young minds, and teach kids about science in a fun,
The first two titles in the series feature the intriguing
subjects of Electricity and Magnetism, and both kits have just been awarded the
prestigious National Parenting Seal of Approval Award for 2003.
Project Kits consist of:
- An easy-to-read, visually-appealing booklet with activity suggestions
- Step-by-step instructions for each activity
- A neatly organized storage tray containing all of the components necessary
to complete the projects
Each kit contains over 17 different activities, and parent-child interaction is
encouraged, as the kits are so much fun to do together. The child is having fun
while learning about the many fascinating aspects of electricity and magnetism.
Many of the projects have a section called "Zany Idea" or "Just for Fun" that
invites the child to try different variations on the original activity. The
unique presentation of building on previous knowledge and open-ended exploration
help children build many important problem-solving processes including planning,
reasoning, causal inference, tool use and logical deduction.
The Project Kits were evaluated by independent testers, including parents,
educators, and panelists from the National Parenting Center. Early reviews and
testimonials from kids and parents are tremendously favorable.
The products are co-produced by Jazwares and Scholastic Entertainment, and will
first appear under the PLAY! Scholastic brand at Toys "R" Us (NYSE: TOY), one of
the world's leading retailers of toys, children's apparel and baby products.
The high quality kits are available in the PLAY! Scholastic section within the
Imaginarium area in Toys "R" Us stores, and will retail for under $15.00. The
introductory titles are MAGNET KIT and ELECTRICITY KIT. Additional titles are
scheduled to release throughout 2003. Learn more about Project Kits at
Source of news:
Jazwares Distribution, Inc.
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