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Edited by Christopher Simmons, senior news editor


'Project Kits' Make Learning About Electricity And Magnetism Fun

FORT LAUDERDALE, FL - May 29, 2003 /Send2Press Newswire/ -- A new concept in children's project kits is creating a buzz in the industry. Jazwares Distribution, Inc. (, the innovative children's toy and activity company, and Scholastic Entertainment, the media and consumer products division of the global children's publishing company, Scholastic Inc. (NASDQ: SCHL), announce the launch of Project Kits™, an exciting new activity line that will challenge young minds, and teach kids about science in a fun, engaging way.

The first two titles in the series feature the intriguing subjects of Electricity and Magnetism, and both kits have just been awarded the prestigious National Parenting Seal of Approval Award for 2003.

Project Kits™ consist of:

  • An easy-to-read, visually-appealing booklet with activity suggestions
  • Step-by-step instructions for each activity
  • A neatly organized storage tray containing all of the components necessary to complete the projects

Each kit contains over 17 different activities, and parent-child interaction is encouraged, as the kits are so much fun to do together. The child is having fun while learning about the many fascinating aspects of electricity and magnetism. Many of the projects have a section called "Zany Idea" or "Just for Fun" that invites the child to try different variations on the original activity. The unique presentation of building on previous knowledge and open-ended exploration help children build many important problem-solving processes including planning, reasoning, causal inference, tool use and logical deduction.

The Project Kits were evaluated by independent testers, including parents, educators, and panelists from the National Parenting Center. Early reviews and testimonials from kids and parents are tremendously favorable.

The products are co-produced by Jazwares and Scholastic Entertainment, and will first appear under the PLAY! Scholastic brand at Toys "R" Us (NYSE: TOY), one of the world's leading retailers of toys, children's apparel and baby products. The high quality kits are available in the PLAY! Scholastic section within the Imaginarium area in Toys "R" Us stores, and will retail for under $15.00. The introductory titles are MAGNET KIT and ELECTRICITY KIT. Additional titles are scheduled to release throughout 2003. Learn more about Project Kits at



Source of news: Jazwares Distribution, Inc.

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