Diamond Expert Brian Gavin Launches Engaging State-of-the-Art Web Site and a More Personalized Diamond Buying Experience

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hearts and arrows diamond

HOUSTON, Texas (SEND2PRESS NEWSWIRE) -- Brian Gavin, fifth generation diamond cutter and creator of his internationally renowned Signature Hearts and Arrows diamond brand, has launched a new state-of-the-art and visually exciting Web site that offers diamond buyers the perfect balance between a highly personalized shopping experience and an extensive selection of quality original and custom jewelry designs.

Gavin established his reputation in the e-tail market in 2000 as co-founder of the innovative e-tail diamond business Whiteflash. At Whiteflash, Gavin began offering his much sought after "super ideal cut" diamonds online, previously available only through retailers. Now, he has created another first. His highly engaging and easy to navigate new Web site - - is specifically designed to create an even more personalized and interactive online experience for diamond and jewelry shoppers.

"Our clients range from discriminating buyers searching for the most precision-cut and optically balanced diamonds in the world, to grooms of all ages looking for the perfect engagement ring. For both, we deliver the best value for their money through an online shopping experience that's simple and highly satisfying," Gavin says. "We've made make it even easier to find the perfect diamond for your needs," he added.

Relationship and trust are crucial factors in online buying, Gavin points out. "Customers are spending a considerable amount of money without seeing their purchase in person," he says. To address this concern, Gavin and his staff are readily available to consult with customers via phone or email.

Buying a diamond is a unique and personal experience. "Online shopping by its nature can seem impersonal," Gavin admits, "so our new Web site focuses on educating our customers so they feel comfortable and confident at every step of the buying decision. We go the extra mile to provide the guidance and advice customers need as well as friendly, personalized attention that creates a fulfilling experience and a return customer."

Being an internationally recognized authority and consultant on diamond cutting and jewelry design, Gavin says that his customers look to him for his expert knowledge and reputation as well as that hard-to-define, "something more" that he brings to each interaction. "Most of our customers are either repeat buyers or referrals," Gavin says. "They come to us because of the personalized relationship and trust we create and nurture with every customer. And that's why customers keep coming back."

About BrianGavinDiamonds: was launched in 2009, with offices based in Houston, Texas, near the Galleria. Brian Gavin is a fifth-generation diamond cutter originally from South Africa. He completed an apprenticeship in his family's diamond cutting business and received a formal education at the University of the Witwatersrand and in London at CLC. Gavin came to the US in the 1980s and specialized in precision-cut diamonds. In 1997, he introduced his signature line, "A Cut Above." This refinement of the Hearts and Arrows brand design produced even greater optical brilliance and earned Gavin an international reputation and nickname as "The Cutter."

Due to his extensive research conducted in the field of cut and light performance, Gavin is regarded by most as an expert and is well known and respected in the industry. He has served as a consultant to one of the world's major diamond grading labs and to several diamond factories recognized for precision-cut diamonds. In 2000, Gavin co-founded the online business Whiteflash, one of the first e-tailers of "super ideal cut" diamonds. In March 2009, Gavin launched his new Brian Gavin Signature Hearts and Arrows Diamonds, cut to even more exacting standards than previously. Each of these diamonds has earned the coveted AGS 0 grade for Light Performance and is accompanied by the new AGS Platinum Diamond Quality Document, introduced in January 2009.

For more information, contact:
Lesley Harris
of .
+1-866-611-4465 .

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