Advertising and Marketing News

Advertising and Marketing News – Including news related to advertising, branding, marketing, public relations, PR, SEO, search engine marketing, and related topics from the Send2Press Newswire service.


Mortgage Industry Veteran Sara Holtz Joins Optimal Blue as Chief Marketing Officer

PLANO, Texas, March 15, 2024 (SEND2PRESS NEWSWIRE) — Optimal Blue announced today that it has appointed Sara Holtz as chief marketing officer. As a seasoned marketing and communications leader, Holtz brings more than 20 years of career experience, including a decade of driving change in the mortgage industry. As chief marketing officer, Holtz will drive unified marketing and communications strategies to advance Optimal Blue’s business priorities and further extend the company’s influence.

Sports Parenting Email Newsletter Surpasses 3.5M Subscribers, Now the most read Newsletter in Youth Sports

PLANO, Texas, Feb. 28, 2024 (SEND2PRESS NEWSWIRE) — Six months ago iSport360 partnered with Stack Sports to launch a free weekly newsletter which has now become the largest sports parenting newsletter in youth sports today. With 3.5 million sports parent readers, many of whom are also coaches and sports organizers, the newsletter focuses on helping families play more and worry less. The curated newsletter includes stories about understanding the sports parent psyche, helping coaches and parents work together, nurturing empowered young athletes, nutrition and hydration for a healthy athlete, supporting players’ physical and mental health, and so much more.

Beach Automotive Acquiring Jud Kuhn Chevrolet Dealership

RALEIGH, N.C., Feb. 1, 2024 (SEND2PRESS NEWSWIRE) — In a buy-sell by the dealer group, Beach Automotive has purchased the dealership formally known as Jud Kuhn Chevrolet. The dealership was renamed to Beach Chevrolet on finalizing the purchase, January 24, 2024. The dealership, same as the dealer group, will be digitally represented by Sokal, an automotive advertising agency based in North Carolina.

Fineshare FineVoice Embraces its New 1.5 Version Upgrade as a Versatile AI Voice Studio

LOS ANGELES, Calif., Jan. 11, 2024 (SEND2PRESS NEWSWIRE) — The usage of audio is in-depth in different areas. However, making voiceovers takes lots of time and is highly skilled. Creators who tried dub can’t always get satisfying results and creators with speech difficulty cannot dub. Moreover, hiring voice actors is expensive. As an intelligent software company, Fineshare brings a major update to FineVoice after a deep dive inside AI voice area. Now, FineVoice is on its way to becoming a versatile AI voice studio.

Digitl Mediums Announces Partnership with MYM Organics

LOS ANGELES, Calif., Jan. 4, 2024 (SEND2PRESS NEWSWIRE) — Digitl Mediums, a bi-coastal boutique full services consulting, marketing and branding company, is pleased to announce a strategic partnership with MYM Organics, an Eco-Lifestyle brand encompassing healthy living through organic fashion.

Depth 2023 growth drives key hires in strategic marketing and content development as residential mortgage and real estate industries poise for reboot

ATLANTA, Ga., Dec. 19, 2023 (SEND2PRESS NEWSWIRE) — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies in the residential mortgage finance, financial technology (fintech), real estate technology (REtech) and related regulatory technology (regtech) industries, will close 2023 with a significantly larger internal team and client roster in anticipation of continued rebound for mortgage and real estate volume.

Black-Owned Consulting Firm Thinkzilla Celebrates 11 Years of Advancing Racial Equity and Economic Opportunity

PHOENIX, Ariz., Dec. 6, 2023 (SEND2PRESS NEWSWIRE) — For the past 11 years, CEO Dr. Velma Trayham and her team at Thinkzilla Consulting have been addressing inequality by building and managing programs with the support of public and private partnerships, advancing economic opportunities across diverse and underserved U.S. communities. In addition to the many holidays this month, Dr. Trayham and Thinkzilla, one of the fastest-growing consulting firms in the country, have a lot to celebrate.

Transforming Content Marketing: Meet Yaa Boakye and Lauren Wallett, the Visionaries Behind Creatrix Prescriptive AI

NEW YORK CITY, N.Y., Dec. 1, 2023 (SEND2PRESS NEWSWIRE) — Creatrix SaaS announces the world’s first custom-built prescriptive AI: a visionary collaboration between Lauren Wallett and Yaa Boakye. Creatrix is a revolutionary Prescriptive AI platform that is set to transform creative content marketing.

Gemoo Introduces Wordance: 100% FREE to Transform Plain Text into Engaging Music-Synced Videos and GIFs in Minutes

LOS ANGELES, Calif., Nov. 29, 2023 (SEND2PRESS NEWSWIRE) — Gemoo, the developer of FocuSee, announced the launch of Wordance, a revolutionary AI-powered tool designed to empower users to create captivating music-synced videos and GIFs from plain text effortlessly. Whether for an indie hacker, startup team member, digital marketer, or content creator, Wordance is the go-to solution for generating attention-catching promo videos that resonate with the target audience. What’s better, it’s completely free for everyone to use.

Floify taps Courtney Dodd as head of marketing to reinvigorate brand presence

BOULDER, Colo., Nov. 27, 2023 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify’s marketing initiatives and reinforce its position as an innovator in the field.

Introducing PRToolFinder Community: The first Dedicated Online Hub for PR Tools and Consultation

MARTINEZ, Calif., Nov. 20, 2023 (SEND2PRESS NEWSWIRE) — PRToolFinder™ announced the official launch of its new membership-based platform, PRToolFinder Community. The innovative platform builds upon the PRToolFinder database with the addition of a PR Consultant Directory and Forum functionality to help connect PR consultants and business leaders seeking assistance.

Digitl Mediums Announces Partnership with David Claytor and SureThing Productions and Management

LOS ANGELES, Calif., Nov. 8, 2023 (SEND2PRESS NEWSWIRE) — Digitl Mediums, a bi-coastal boutique full services consulting, marketing and branding company, is pleased to announce a strategic partnership with SureThing Productions, a renowned name in the entertainment industry.

Neotrope and Send2Press expand AI image optimization for its press release distribution services

TEMECULA, Calif., Nov. 2, 2023 (SEND2PRESS NEWSWIRE) — Today, Neotrope®, a 40+ year old tech and marketing firm, and Send2Press® Newswire, a 24 year old online newswire service, announce updated use of AI tools for client image optimization, such as upscaling and generative fill to make news images better for social and syndication.

Neotrope and Send2Press caution PR and marketing firms to stop spooking clients with ghost posts

TEMECULA, Calif., Oct. 30, 2023 (SEND2PRESS NEWSWIRE) — Today, Neotrope, a 40+ year old marketing firm, and Send2Press Newswire, a 24 year old online newswire service, caution PR and marketing pros about the fallacy of using questionable newswire services to place client news announcements on invisible, pointless news platforms, to scare up false and misleading ROI.

AguaSeal Launches New Website and Logo

CHARLESTON, S.C., Oct. 23, 2023 (SEND2PRESS NEWSWIRE) — AguaSeal, known for its popular MonoSeal Roofing System, a sustainable, fully adhered, fabric-reinforced fluid-applied roofing system that is designed to last the life of your facility, announces this week that they have launched a new website, as well as update their logo.

RMA Expands Services to Support CRA Leaders on Compliance Issues

POMPANO BEACH, Fla., Oct. 16, 2023 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, Redevelopment Management Associates (RMA) is proud to announce an expansion of services supporting Community Redevelopment Agencies (CRAs) in the often gray area of statutory compliance. Due to the frequently misunderstood requirements of the CRA statute before, and the more restrictive change to the statute after 2019, once standard activities and expenditures within CRAs may now violate statutory restrictions on spending.

Jenny Moss joins fintech FormFree as director of marketing

ATHENS, Ga., Oct. 16, 2023 (SEND2PRESS NEWSWIRE) — FormFree® today announced the appointment of Jenny Moss as its new director of marketing. The timing of the move comes just as the company is launching its Passport® portable financial ID on October 20 and the FormFree Exchange (FFX), an online marketplace where lenders compete for the business of Passport users, later this year.

Depth promotes Lindsey Neal and Leslie Colley to executive vice president roles

ATLANTA, Ga., Oct. 12, 2023 (SEND2PRESS NEWSWIRE) — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotions of Lindsey Neal and Leslie Colley to executive vice president.

Sports marketing guru turns mystery writer for old guys

PORTLAND, Ore., Oct. 10, 2023 (SEND2PRESS NEWSWIRE) — Marketing guru, Jon Spoelstra, has always had a penchant for pushing the outrageous. He wrote “Marketing Outrageously,” a Wall Street Journal bestseller, and now he’s at it again. This time he’s written a series of mystery novels for what he calls “old guys” in the “Old Guys Murder Mystery Series.” This fifth novel in the series, “Who is Killing all the Old (and mostly lovable) Mystery Writers?” (ASIN: B0C5S1ZP9M) is scheduled to publish on November 7, 2023.

Glynns Thomas Portraits Adds New Studio Location in Downtown Sacramento

SACRAMENTO, Calif., Sept. 26, 2023 (SEND2PRESS NEWSWIRE) — Glynns Thomas Portraits, a leading provider of professional headshot and brand photography services, is excited to announce the opening of its second studio location at 717 K Street in Sacramento, CA. This strategic expansion positions them in the vibrant heart of downtown Sacramento, directly across from the Downtown Commons (DOCO) and the world-renowned Golden 1 Center.

Sokal, an automotive digital agency, announced today that it has been selected as a certified website provider for the Kia Digital Website Program

RALEIGH, N.C., Sept. 11, 2023 (SEND2PRESS NEWSWIRE) — The Kia Digital Website Program gives Kia Retailers greater choices and more flexibility in finding certified providers. As a member of the Kia Digital Website Program, Sokal will be able to provide websites and a variety of advertising options for Kia dealers, such as paid search, programmatic display, social media marketing, email marketing and SEO.

Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year

MINNEAPOLIS, Minn., Aug. 29, 2023 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

HitPaw Launches Its Online QR Code Art Generator: A Creative QR Code Generator

NEW YORK, N.Y., July 20, 2023 (SEND2PRESS NEWSWIRE) — HitPaw, a famous software developer focuses on photo and video solutions, is about to announce the Online QR Code Art Generator. With its help, you can experience the beauty of QR code and create the unique one of your own.

A New Powerful Multimedia Tool Expands Content Creators’ Fan Followers and Enriches Community Interactions

MIDDLETOWN, N.Y., July 20, 2023 (SEND2PRESS NEWSWIRE) — Gan Jing World announced release of Multimedia Format Hashtag Aggregation, a powerful feature that tags together content across multiple media types: videos, shorts, live streams, articles, blogs, photos, and soon podcasts.

Dovinto Announces Entrance to the U.S. Market, the Completion of its Series A Round and Partnership with Digitl Mediums and Nicole Salmeri

BAJA CALIFORNIA, Mexico, July 14, 2023 (SEND2PRESS NEWSWIRE) — Dovinto Vinicola Destino is pleased to announce that its award-wining wines are entering the United States market which was facilitated by the successful completion of the first of its institutional fundraising efforts. With its rich heritage and dedication to producing exceptional wines, Dovinto aims to captivate wine enthusiasts across America with the unique flavors and characteristics of its uniquely-created premium Mexican wines.

Elevate Your Addiction Treatment Approach: Discover Soberlink’s Groundbreaking Strategies for the Future of Addiction Medicine, Featured in USA Today’s Mental Health Magazine

HUNTINGTON BEACH, Calif., July 13, 2023 (SEND2PRESS NEWSWIRE) — Soberlink, a recognized leader in addiction treatment solutions, has been featured in a special edition of USA Today’s Mental Health Magazine focusing on the future of addiction medicine. Soberlink’s state-of-the-art alcohol monitoring system, complete with facial recognition, tamper detection, and AI-powered Advanced Reporting, is defining the future of alcohol addiction treatment.

4DDiG Unveils a New Look with Website Redesign for Enhanced User Experience

NEW YORK, N.Y., July 13, 2023 (SEND2PRESS NEWSWIRE) — 4DDiG, a leading software solutions provider (a unit of Tenorshare), is excited to announce the launch of its redesigned website and reaffirm their brand concept: “Dig Your Computer = Dig Your Diamond.” These initiatives reflect 4DDiG’s commitment to delivering exceptional user experience and a constant pursuit of innovation. [VIDEO]

Depth welcomes Berry College communications major Jasmynn Innis for summer internship

ATLANTA, Ga., June 28, 2023 (SEND2PRESS NEWSWIRE) — Depth, the leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech), welcomes Berry College communications major Jasmynn Innis as its 2023 summer intern.

Sokal announced that it has been selected as a certified website provider for the Mazda Digital Certified Program

RALEIGH, N.C., June 13, 2023 (SEND2PRESS NEWSWIRE) — Sokal, an automotive digital agency, announced today that it has been selected as a certified website provider for the Mazda Digital Certified Program (MDCP). MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers.

Church of Scientology ‘We Are Giants’ Ad Boosts Honors Tally at Telly Awards

LOS ANGELES, Calif., June 8, 2023 (SEND2PRESS NEWSWIRE) — The Church of Scientology “We Are Giants” ad continues to increase its tally of awards by winning five more, including one Gold, at the 44th annual Telly Awards, one of television’s most prestigious international competitions for creative excellence.

Marie Antonette Waite Ignites the 6th Annual Fire-Up Live: Unleashing Powerful Business Connections at Mastermind Event

SAN DIEGO, Calif., June 5, 2023 (SEND2PRESS NEWSWIRE) — Renowned personal branding marketing expert, executive film and TV producer, and CEO at Finest Women in Real Estate, Marie Waite, is thrilled to announce the highly anticipated 6th annual Fire Up Live business networking mastermind event. The three-day event, taking place in San Diego, California, is a remarkable experience for real estate professionals, small business owners, and aspiring entrepreneurs.

Sokal Selected as Provider for Mazda Retail-Go-To-Market+ Program (RGTM+)

RALEIGH, N.C., May 17, 2023 (SEND2PRESS NEWSWIRE) — Sokal, an automotive digital agency, announced today that it has been selected as a provider for the Mazda Retail-Go-To-Market+ program (RGTM+). The RGTM+ program uses a data-driven, audience first strategy that revolves around the customer.

NotaryCam hires Suzanne Singer as Director of Sales and Marketing

NEWPORT BEACH, Calif., May 16, 2023 (SEND2PRESS NEWSWIRE) — NotaryCam®, a Stewart-owned company and a pioneering provider of remote online notarization and identity verification/authentication technology for real estate and legal transactions, today announced that Suzanne Singer has been appointed director of sales and marketing.

HANG Doubles Down on Programming and Brand Engagement for Women’s Sports, Expands Sales and Marketing Team with Industry Vets Sara Gotfredson and Ashley Rutledge

NEW YORK, N.Y., May 3, 2023 (SEND2PRESS NEWSWIRE) — Fresh off attracting more than 1 million viewers to its NCAA Women’s Final Four viewing party, HANG, the award-winning fan-athlete community, is welcoming two women steeped in sports and digital marketing to lead a deeper push into women’s sports programming, brand engagement and marketing.

Scientology Media Productions Earns Its Platinum Wings At Hermes Creative Awards

LOS ANGELES, Calif., April 28, 2023 (SEND2PRESS NEWSWIRE) — Scientology Media Productions was just honored with four Hermes Creative Awards, the international competition recognizing creative excellence in marketing and communications content.

MMI adds video production tool to platform for loan originator promotion

SALT LAKE CITY, Utah, April 20, 2023 (SEND2PRESS NEWSWIRE) — Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, today announced it has released LO Highlight Reels, an easy-to-use video creation tool for loan originators (LOs) looking for an eye-catching way to share their success and increase their visibility.

California Cannabis Corridor video, hosted by Vista City Council Member, takes viewers on tour of city’s successful recreational and medical cannabis industry

VISTA, Calif., April 11, 2023 (SEND2PRESS NEWSWIRE) — A new GuideMe.Tours video premieres April 15 that takes a “behind-the-doors” look at five of Vista, California’s successful cannabis dispensaries and the positive impact the new industry is making in the North County town. The California Cannabis Corridor™ is an informative and heartfelt look at how dispensary community is making an impact on peoples’ lives.

Stack Sports and LifeBrand Announce Partnership to Promote Positive Social Media Presence For Athletes In Their Sports Journey

PLANO, Texas, April 4, 2023 (SEND2PRESS NEWSWIRE) — Today, LifeBrand, an AI-powered Social Media Cleaning platform, and Stack Sports proudly announce their partnership to empower athletes to use social media intelligently and responsibly. Together, they will be able to help athletes and students use their online presence to their fullest potential by clearing away potentially harmful content that can affect their future success in academic, professional, and athletic arenas.

Leads Fish Launches Cutting-Edge Seller Leads Marketplace for Real Estate Professionals

DOVER, Del., April 4, 2023 (SEND2PRESS NEWSWIRE) — Leads Fish, the leading provider of seller leads for real estate investors, is proud to announce the launch of its highly anticipated marketplace. After years of extensive research and development, Leads Fish has created a solution that enables real estate investors to purchase leads with ease and security.

SocialCoach Taps Fintech Exec Andria Lightfoot and Launches AI Driven Social Media Marketing Solution

SAN CLEMENTE, Calif., March 22, 2023 (SEND2PRESS NEWSWIRE) — SocialCoach (socialcoach.io), a leading mortgage and real estate social media technology platform today announced the appointment of Andria Lightfoot as company President and Chief Operating Officer (COO) amidst their first-even AI Driven Social Media product launch.