Advertising and Marketing News

Advertising and Marketing News – Including news related to advertising, branding, marketing, public relations, PR, SEO, search engine marketing, and related topics from the Send2Press Newswire service.


PIC Celebrates 25 Years of Walking With Clients

PITTSBURGH, Pa., Oct. 1, 2026 (SEND2PRESS NEWSWIRE) — PIC, a Pittsburgh-based digital marketing agency and HubSpot Platinum Partner, is celebrating its 25th anniversary. Founded in 2001 by Jeff Schroeffel as Pittsburgh Internet Consulting, PIC began as an SEO and paid search provider and has grown into a full-service marketing partner while maintaining the principle that has guided the agency from the beginning: client relationships should be built for the long haul.

The Old Vine Registry, the world’s largest and most authoritative public database of old vineyards, launches the OVR Seal

SAN FRANCISCO, Calif., Oct. 1, 2026 (SEND2PRESS NEWSWIRE) — The Old Vine Registry (OVR), the world’s largest and most authoritative public database of old vineyards, today launched the OVR Seal. The program lets registered producers and the trade put a vineyard’s documented old-vine status in front of consumers directly, via wine labels, digital marketing materials, and more. (UPDATED)

The PR Guru Dispels Myths on the Best Day and Time to Send a Press Release in 2026

TEMECULA, Calif., Sept. 28, 2026 (SEND2PRESS NEWSWIRE) — Today, Christopher Simmons (aka “the PR guru”) updated his long-standing guidance on the best day and time for sending out press releases, dispelling many common myths related to news distribution. Simmons wrote his first press release in 1981, and is the co-founder and editorial director for Send2Press® Newswire, a 26-year-old leading affordable “true” news dissemination service.

Sokal Expands to Over Ten Certified OEM Program Partnerships with The Addition of Stellantis and Nissan

RALEIGH, N.C., Sept. 23, 2026 (SEND2PRESS NEWSWIRE) — Sokal, a full-service automotive advertising agency headquartered in Raleigh, N.C., today announced its expansion to more than ten OEM-certified partnerships, adding Stellantis and Nissan to its existing certifications with Kia, Mazda, Subaru, Hyundai, Acura, and INFINITI. Sokal is also now the largest advertising agency located within the Triangle, with over 150 advertising professionals in the area.

Flottman Company Expands Print Production Capacity with Installation of Heidelberg SM 102-2-P Press

CRESTVIEW HILLS, Ky., Sept. 17, 2026 (SEND2PRESS NEWSWIRE) — Flottman Company, a family-owned legacy printing business established in 1921, announced the strategic addition of a Heidelberg SM 102-2-P offset press to its Northern Kentucky manufacturing facility. Installed in December 2025, the new press significantly expands overall production capacity and modernizes operational workflow through advanced automation to support client demand throughout the Greater Cincinnati region and nationwide.

LinkedIn Activity Predicts Revenue More Than Website Traffic, shows 42DM’s GTM Benchmark Research into 100 B2B AI Companies

TENAFLY, N.J., Sept. 16, 2026 (SEND2PRESS NEWSWIRE) — 42DM, a B2B tech marketing agency specializing in go-to-market strategy for AI and SaaS companies, recently released “From Traffic to Pipeline: GTM Lessons from 100 Top AI Products,” a benchmark study mapping which channels and signals correlate with revenue across 100 leading AI infrastructure companies.

Ampere Electric Receives Outstanding Advertising Performance Award for Achieving Over $4 Million in New Business

LAS VEGAS, Nev., Sept. 2, 2026 (SEND2PRESS NEWSWIRE) — Southern Nevada’s premier electrical contractor, Ampere Electric, has been honored with the Outstanding Advertising Performance Award by RSVP Las Vegas Advertising using a targeted mailer to the top 30% of homeowners in the Las Vegas Valley. This accolade recognizes the company’s exceptional results in an 18-month advertising campaign that successfully closed over $4 million in new business matched back to the targeted mailer.

How Black Identity, In All Its Freshness and Different Beauty, Turned Blackness into A ‘Brand’ That America Wanted to Buy

NEW YORK, N.Y., Sept. 1, 2026 (SEND2PRESS NEWSWIRE) — “Pitch Black: The best Black ads of the past 50+ years” (ISBN: 978-1736621585), a new book by advertising luminary, Mark Robinson, officially goes on sale September 7, 2026, and is destined to challenge what you think you know about American business, fashion and culture. “Pitch Black,” chronicles a pivotal chapter in America’s Civil Rights movement.

Send2Press Announces Enhanced AI Seeding for PR and Internet Marketing Clients, Prepping Brands for AI Answer Engines and AEO

TEMECULA, Calif., Aug. 27, 2026 (SEND2PRESS NEWSWIRE) — Send2Press, a 26-year-old U.S.-based newswire and press release distribution service, announces its expanded “AI Seeding” campaign for its PR and marketing clients. Launched in 2025 as nascent AI search and “answer engines” began to “breathe,” Send2Press launched organic and direct “seeding” of client news material into emerging LLMs to increase AI search visibility. Send2Press® is a brand/service of NEOTROPE®.

Come Over October Survey Finds an Untapped Opportunity for Wine: Give People More Reasons to Come Together

ST. HELENA, Calif., Aug. 25, 2026 (SEND2PRESS NEWSWIRE) — Sometimes people simply need a reason to extend an invitation. A new national consumer survey conducted by Come Over October™ in partnership with LocalWineEvents.com found that nearly half (41%) of respondents said having a specific occasion or reason to gather, such as Come Over October, would make them more likely to host a gathering with wine, COME TOGETHER – A Community for Wine announced today.

Koozee Launches an All-in-One AI Visual Production Platform for Apparel E-Commerce

SYDNEY, Australia, Aug. 18, 2026 (SEND2PRESS NEWSWIRE) — STARII TECHNOLOGY PTY LTD today announced the launch of Koozee, an AI visual production platform for apparel e-commerce. It helps apparel businesses create AI-generated model images, product visuals and apparel videos. Koozee generates main product images, flat lays, detail shots, ghost mannequin images and listing-page assets.

The Light Committee Adds a New Time-Based Headshot Session

LOS ANGELES, Calif., and NEW YORK, N.Y., Aug. 5, 2026 (SEND2PRESS NEWSWIRE) — The Light Committee, a headshot studio with a location in Los Angeles and New York City, has added two new headshot photography sessions that removes restrictions on a set number of looks or content type. Essentially, this lets clients sign up for a session to create whatever content the studio can support rather than specific content, like headshots.

Black Friday Brand Portfolio Expands with Federal Trademark Approval

MIAMI, Fla., Aug. 3, 2026 (SEND2PRESS NEWSWIRE) — Empire License, Inc. today announced the federal trademark approvals of Black Friday Loyalty Rewards Card™ and Black Friday Select™, two strategic additions to its expanding Black Friday Lifestyle intellectual property portfolio.

Bay Leaf Digital Earns HubSpot Software Industry Specialist Badge

GRAPEVINE, Texas, July 2, 2026 (SEND2PRESS NEWSWIRE) — Bay Leaf Digital, a B2B SaaS marketing agency headquartered in Texas today announced it has earned the HubSpot Software Industry Specialist badge, a selective and verified designation within HubSpot’s Industry Specialization Badge program.

LumeFlow AI Launches Major Platform Update with Seedance 2.0 Mini, 4K Video Generation, and Marketing Studio

SHENZHEN, China, June 27, 2026 (SEND2PRESS NEWSWIRE) — LumeFlow AI has officially announced a major platform update designed to empower creators with faster AI video generation, professional-quality visual production, and streamlined marketing workflows. The latest release introduces ByteDance’s newest Seedance 2.0 Mini model, native 4K support for Seedance 2.0, and the all-new Marketing Studio.

Natural Woman Expands as Lifestyle Brand Positioned for Fashion, Beauty, and Licensing Opportunities

MIAMI, Fla., June 22, 2026 (SEND2PRESS NEWSWIRE) — Natural Woman, a growing lifestyle brand focused on confidence, authenticity, beauty, and self-expression, is expanding its vision across multiple consumer product categories, creating new opportunities in fashion, accessories, beauty, and licensing. The brand is available from Empire License, Inc.

Edimakor V5.0.0 Revolutionizes AI Video Creation with Reference to Video and AI Ads Features

NEW YORK, N.Y., June 3, 2026 (SEND2PRESS NEWSWIRE) — Video production using AI has completely evolved since the early days when users created random video clips based only on a text prompt. Nowadays, users are calling for consistent quality, improved control, and fast turnaround times, making these types of previously available tools irrelevant. The HitPaw Edimakor new version 5.0.0 addresses this demand by providing comprehensive solutions (new features).

Informative Research SVP of Marketing Craig Leabig named a 2026 HousingWire Marketing Leader

GARDEN GROVE, Calif., June 2, 2026 (SEND2PRESS NEWSWIRE) — Informative Research (IR), a leading technology provider of data-driven credit and verification solutions for the lending industry, today announced that Craig Leabig, Senior Vice President of Marketing, has been named a 2026 Marketing Leader by HousingWire. The award recognizes influential marketing executives who have transformed brands and driven measurable business results across the housing economy.

Floify’s Courtney Dodd named a 2026 HW Marketing Leader

BOULDER, Colo., June 2, 2026 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named a 2026 HW Marketing Leader by HousingWire. The HW Marketing Leaders award recognizes the people behind the strategies, campaigns and brand decisions shaping housing finance. Dodd is one of 70 honorees named to the 2026 class.

Melinda Harris of Down Payment Resource named a 2026 HW Marketing Leader

ATLANTA, Ga., June 1, 2026 (SEND2PRESS NEWSWIRE) — Down Payment Resource (DPR),the housing industry’s leading technology for connecting homebuyers with homeownership programs, today announced that Melinda Harris, vice president of marketing and communications, has been named a 2026 HW Marketing Leader by HousingWire. Each year, HousingWire’s HW Marketing Leaders program recognizes the executives shaping how housing finance companies communicate, compete and grow. Harris is among 70 honorees selected.

Holly Shipley, head of marketing at Class Valuation, makes the 2026 HW Marketing Leader list

TROY, Mich., June 1, 2026 (SEND2PRESS NEWSWIRE) — Class Valuation, a leading real estate appraisal management company (AMC), announced today that Holly Shipley, head of marketing, has been named a 2026 HW Marketing Leader by HousingWire. The HW Marketing Leaders award recognizes the people behind the strategies, campaigns and brand decisions shaping housing finance. Shipley is one of 70 honorees named to the 2026 class.

FirstClose VP of marketing David Bolin named 2026 HousingWire Marketing Leader

AUSTIN, Texas, June 1, 2026 (SEND2PRESS NEWSWIRE) — FirstClose™, a leading fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide, announced today that David Bolin, vice president of marketing, has been named a 2026 HousingWire Marketing Leader, recognizing his strategic vision, measurable business impact and ability to translate complex lending technology into compelling market narratives.

Dark Matter Technologies’ Wes Horbatuck named a 2026 HW Marketing Leader

JACKSONVILLE, Fla., June 1, 2026 (SEND2PRESS NEWSWIRE) — Dark Matter Technologies (Dark Matter®), an innovative leader in mortgage technology, today announced that Wes Horbatuck, senior vice president of marketing, has been named a 2026 HW Marketing Leader by HousingWire. The award recognizes marketing executives across the housing finance industry who have demonstrated measurable impact, strategic leadership and excellence in execution over the past 12 months.

Black Friday Expands Beyond Retail into Media, AI Commerce, Advertising, and Entertainment Opportunities

MIAMI, Fla., June 1, 2026 (SEND2PRESS NEWSWIRE) — Black Friday, one of the most recognized names in global commerce, is continuing its evolution beyond traditional retail into a broader media, AI commerce, entertainment, advertising, and licensing opportunity, Empire License, Inc. announced today.

Hillcrest and 3rd3rd Reframe Senior Living Marketing at LeadingAge California Conference

PALM DESERT, Calif., May 18, 2026 (SEND2PRESS NEWSWIRE) — At the LeadingAge California conference for aging services leaders, Cynthia Thurlow, CEO and President of 3rd3rd Marketing, and Shirley Turner, Director of Sales and Marketing at Hillcrest, share real-world marketing insights, results and actionable strategies in two sessions: “No Re-Branding Required to Win Residents” on May 20 and “Inclusive Storytelling: Strengthening Trust in Aging” on May 22, 2026.

Fahe Launches National Digital Campaign to Attract Donors and Investors to Housing Can’t Wait

BEREA, Ky., May 15, 2026 (SEND2PRESS NEWSWIRE) — Fahe, a regional nonprofit network and Community Development Financial Institution dedicated to building thriving communities across Appalachia, today announced the launch of a digital advertising campaign introducing Housing Can’t Wait(r) to donors, investors, philanthropic advisors, donor-advised fund professionals, and private wealth advisors seeking measurable, place-based impact.

Art Unlimited Rebrands as A-Squared Marketing, Signaling Bold New Era in Digital and AI-Driven Strategy

COOK, Minn., May 11, 2026 (SEND2PRESS NEWSWIRE) — Art Unlimited, a full-service marketing agency, today announced it is officially rebranding as A-Squared Marketing, effective immediately. The new name reflects a sharpened strategic focus and an expanded suite of services – including cutting-edge AI-enabled search optimization – while honoring the agency’s long-standing commitment to results-driven marketing.

ACES Quality Management Vice President of Marketing Romina Cusenza named 2026 Progress in Lending Trailblazers in Sales, Marketing and PR award winner

DENVER, Colo., May 6, 2026 (SEND2PRESS NEWSWIRE) — ACES Quality Management® (ACES), a leading provider of enterprise quality management and control software for the financial services industry, announced today that Romina Cusenza, vice president of marketing, has been named a 2026 Trailblazers in Sales, Marketing and PR award winner by Progress in Lending. The award recognizes mortgage industry professionals who have made a meaningful positive impact on their company and the broader industry through sales, marketing and public relations initiatives.

Black Friday Positioned at Center of AI Commerce Race, Signals Openness to Strategic Acquisition

MIAMI, Fla., May 5, 2026 (SEND2PRESS NEWSWIRE) — As global technology and retail leaders accelerate investment in artificial intelligence-driven commerce, Black Friday Lifestyle, a unified consumer platform owned by Empire License, Inc., is emerging as a key player in the evolving race to shape how consumers shop and spend.

US Farm Vision, Innovative Grain, and Gate 39 Launch Data-Driven Framework for Grain Industry Growth

OMAHA, Neb., April 29, 2026 (SEND2PRESS NEWSWIRE) — US Farm Vision has introduced a data collaboration framework that addresses a critical challenge in the grain industry: identifying untapped market potential while maintaining strict data privacy. Developed in partnership with Innovative Grain and Gate 39, the model enables grain elevators, cooperatives, and processors to combine multiple data sources and analytical capabilities without requiring them to expose farmer relationships or operational data.

Pot on Fire Introduces Taiwanese Personal Hot Pot Concept in Chinatown Las Vegas

LAS VEGAS, Nev., April 28, 2026 (SEND2PRESS NEWSWIRE) — According to Chinatown Vegas (ChinatownVegas.com), along the rapidly evolving Spring Mountain corridor, a new dining concept is drawing attention for bringing a less common format to one of the most competitive food categories in “Chinatown Las Vegas,” called Pot on Fire.

3rd3rd Marketing President Cynthia Thurlow to Challenge Status Quo at LeadingAge Leadership Summit

SEATTLE, Wash., April 20, 2026 (SEND2PRESS NEWSWIRE) — Cynthia Thurlow, CEO and President of 3rd3rd Marketing, will join an influential panel of national marketing leaders at the LeadingAge National Leadership Summit to present “Rebuilding Your Marketing Engine with a Modern Mindset.” The session will take place on Tuesday, April 21, from 1:45 to 3:00 p.m. The summit brings together aging services providers, policy experts, and advocates to discuss technology, workforce, and housing.

New Industry Research Reveals Direct Mail’s Influence As Digital Performance Volatility Continues

MINNEAPOLIS, Minn., March 26, 2026 (SEND2PRESS NEWSWIRE) — As marketers navigate fluctuating digital costs and crowded online environments, new industry research shows direct mail standing out for its consistency, engagement, and ability to drive measurable action. Commissioned by Franklin Madison Direct and conducted by research firm Circlebox, the 2026 Direct Mail Marketing Benchmark Report analyzes national survey data from U.S. marketers and consumers to assess direct mail performance and its role within today’s omnichannel strategies.

By Light Appoints Diane Hockenberry as its Chief Marketing Officer

MCLEAN, Va., March 23, 2026 (SEND2PRESS NEWSWIRE) — By Light Professional IT Services LLC (By Light), a leading provider of advanced technology solutions delivering cyber and warfighter training platforms for Defense and National Security missions, today announced the appointment of Diane Hockenberry as Chief Marketing Officer.

Street Media Group Announces Strategic Partnership with Victor Outdoor

FREMONT, Neb., March 16, 2026 (SEND2PRESS NEWSWIRE) — Street Media Group is proud to announce a new strategic partnership with Victor Outdoor, significantly expanding its out-of-home footprint across central and eastern Nebraska, including the Omaha DMA. Victor Outdoor’s growing portfolio includes 27 digital billboards and over 60 static faces strategically positioned throughout key Nebraska markets.

GSJJ Releases Spring Gift Trends: Targeting Easter, Graduation, and Brand Refresh

WALNUT, Calif., March 12, 2026 (SEND2PRESS NEWSWIRE) — As spring marketing campaigns begin to accelerate, GSJJ, a global supplier of custom promotional products, has published its 2026 Spring Gift Trends report. The report outlines three major seasonal marketing scenarios-Easter & Outdoor Season, Graduation & End of Semester, and “Spring Refresh” & Brand Reinvention-offering businesses practical ideas on everything from product choices to campaign planning.

3rd3rd Marketing Shares the Stage at National Conferences to Redefine Senior Living Engagement

SEATTLE, Wash., March 12, 2026 (SEND2PRESS NEWSWIRE) — 3rd3rd Marketing, the nation’s leading “Un-Senior Living Agency,” is kicking off its 2026 conference season, sharing insights into how senior living communities connect with older adults. Led by CEO and President Cynthia Thurlow, the 3rd3rd team will highlight senior living marketing strategies that challenge assumptions about aging as more adults enter the “third third” of their lives.

Street Media Group Announces Four New Digital Billboards Near Louisville, Kentucky

LOUISVILLE, Ky., March 12, 2026 (SEND2PRESS NEWSWIRE) — Street Media Group proudly announces the completion of four brand-new digital billboard installations in the greater Louisville, Kentucky market. This newly constructed digital network significantly expands the company’s footprint across two of the region’s most heavily traveled commercial and commuter corridors: Highway 44 in Shepherdsville and Preston Highway in South Louisville.

Street Media Group Unveils New Dual-Read Digital Billboard on Atlantic City Expressway in Southern Philadelphia DMA

TURNERSVILLE, N.J., March 10, 2026 (SEND2PRESS NEWSWIRE) — Street Media Group, a leading out-of-home advertising provider, proudly announces the launch of its newest high-impact digital billboard in one of the country’s top five DMAs. Strategically positioned along the Atlantic City Expressway just 0.25 miles south of the Black Horse Pike (NJ-42) off-ramp, this 14’x48′ dual-read digital display delivers premium visibility to commuters traveling between Philadelphia and Atlantic City.

New Book Offers Global Professionals a Practical Roadmap for Building Personal Brands in the AI Era – No Hype, Just Action

CAIRO, N.Y., Feb. 26, 2026 (SEND2PRESS NEWSWIRE) — In an era where artificial intelligence can automate tasks, analyze data, and even generate content, the question isn’t whether technology will replace human workers – it’s what makes professionals irreplaceable. “Brand You: How Professionals Build Authority, Trust, and Opportunity in the AI Era” (ISBN: 979-8249280345) by Michael K Bender answers that question with a comprehensive, action-oriented guide designed for professionals across all industries and countries.