Entrepreneur Tells How He Created The Switch Carbonated Beverage in New Book from Palari Publishing

| From

RICHMOND, Va. - Dec. 3 (SEND2PRESS NEWSWIRE) -- Mike Gilbert jumped into the sexy, competitive world of soft drinks with little more than a dream, and he created one of the most innovative beverages on the market. Out of work and unsure of his future, Mike cashed in his 401K, called in some favors, and formed a company that would eventually be known as The Switch.

By sheer perseverance, Mike took his idea of a carbonated beverage that is 100% juice and made it a reality. Along the way he met many obstacles and challenges. He considered giving up many times, but his belief in the product kept him going. Despite many missteps and wrong turns, his dream finally came true.

This new book, "The Switch Effect" (ISBN 978-1928662105, Palari Publishing, $16.95, December 2007), is the story of how it all happened. Also included in the book are helpful resources like a milestone calendar and actual samples of executive summaries and other documents critical to an entrepreneur's success.

Visit for more information.

Gilbert will be promoting the book throughout the state and providing free samples of The Switch beverage. Appearances are listed on the website.

Palari Publishing is a traditional independent publisher of books and magazines located in Richmond, VA since 1998.

News Source:
Like, Share, Save this press release:
  TWEET   SHARE   G+   STUMBLE   LinkedIn   Instapaper   Buffer

The content of the above press release was provided by the “news source” (Palari Publishing) or authorized agency, who is solely responsible for its accuracy. Send2Press® is the originating wire service for this story and content is Copr. © 2007 Palari Publishing with newswire version Copr. © 2007 Send2Press (a service of Neotrope). All trademarks acknowledged.

Rights granted for reproduction by any legitimate news organization. However, if news is cloned/scraped verbatim, then original attribution must be maintained with link back to this page as “original syndication source.” Resale of this content for commercial purposes is prohibited without a license. Reproduction on any site selling a competitive service is also prohibited. Information is believed accurate, as provided by news source or authorized agency, however is not guaranteed, and you assume all risk for use of any information found herein/hereupon. This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
STORY READS for this single page only, as of Oct 23 2016:
[ count retired 8.4.16 ]

Books and Publishing, Food and Beverages, or: Search

back to top
REFERENCES: Palari Publishing, The Switch beverage, Mike Gilbert, The Switch beverage, Palari Publishing, new book, The Switch Effect, ISBN 978-1928662105, Virginia, news, press release from Palari Publishing, Dec 3, 2007, Books and Publishing, , , , , Entrepreneur Tells How He Created The Switch Carbonated Beverage in New Book from Palari Publishing