The Lessee Advocate Launches Publication for Equipment Lessees

| From
Ingemar Lanevi

WASHINGTON, D.C. (SEND2PRESS NEWSWIRE) -- The Lessee Advocate, LLC, announced today that it has launched the first publication dedicated to helping corporate equipment lessees improve their financial performance and leasing operations. The first issue of The Lessee Advocate includes an in-depth video interview with Ingemar Lanevi, Treasurer of NetApp (NASDAQ:NTAP), and a detailed article about "How To Fix Poor End-of-term Performance." There is no fee for subscribing to the monthly newsletter at .

"Our research is intended to serve finance, procurement, operations, and IT executives and the leasing professionals that serve them inside corporate lessees. Because they have many other responsibilities besides leasing, these busy executives do not have the time to develop and maintain expertise in the many dimensions of leasing, including lessor competition, structuring, operations, accounting, and portfolio management. We can help them succeed by putting practical know-how and best practices at their fingertips," said Michael Keeler, Publisher.

"By comparison, a lessee's counter-party - the lessor - is doing lease transactions every day. This results in an asymmetrical relationship. Part of our role is to help lessees self-educate to establish parity in leasing transactions. We want to enable all corporate lessees to engage lessors with a commensurate level of expertise and confidence."

The video interview in the inaugural issue is presented as 10 video segments. In them, Mr. Lanevi, NetApp's Treasurer, answers a wide range of questions that reveal the financial rationale and operational challenges behind the scenes in NetApp's leasing program.

Keeler adds, "Lessees often face even greater challenges internally. Leasing is a complex, cross-functional, interdepartmental process. It is difficult to establish a leasing process for the first time, especially in decentralized corporate cultures. Scaling a leasing program and managing the leases, assets, internal stakeholders, and lessors throughout the lifecycle - especially at the end-of-term - is daunting for every company. It is our job to identify each incremental problem facing corporate lessees and discover practical solutions that have been deployed and tested by their peers."

"There are many associations in the US and around the world that focus on helping lessors. Now, for the first time, there is an advocate for lessees."

About The Lessee Advocate:

The Lessee Advocate, LLC, is a research firm publishing practical information for corporate executives who want to improve their financial performance by improving their leasing operations. Our focus is on the community of corporate equipment lessees around the world. We publish interviews with Fortune 1000 lessee executives, white papers, articles, case studies, benchmark data, and how-to information.

To subscribe or see the latest version, visit: .

News Source:
Like, Share, Save this press release:
  TWEET   SHARE   G+   PIN IT   STUMBLE   LinkedIn   Instapaper   Buffer

The content of the above press release was provided by the “news source” (The Lessee Advocate, LLC) or authorized agency, who is solely responsible for its accuracy. Send2Press® is the originating wire service for this story and content is Copr. © 2009 The Lessee Advocate, LLC with newswire version Copr. © 2009 Send2Press (a service of Neotrope). All trademarks acknowledged.

Rights granted for reproduction by any legitimate news organization. However, if news is cloned/scraped verbatim, then original attribution must be maintained with link back to this page as “original syndication source.” Resale of this content for commercial purposes is prohibited without a license. Reproduction on any site selling a competitive service is also prohibited. Information is believed accurate, as provided by news source or authorized agency, however is not guaranteed, and you assume all risk for use of any information found herein/hereupon. This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
STORY READS for this single page only, as of Oct 25 2016:
[ count retired 8.4.16 ]

back to top
REFERENCES: Ingemar Lanevi, The Lessee Advocate, Michael Keeler, The Lessee Advocate LLC, Ingemar Lanevi, NetApp Treasurer, finance, procurement, operations, and IT executives and the leasing professionals that serve them inside corporate lessees, helping corporate equipment lessees improve their financial performance and leasing operations, news, press release from The Lessee Advocate, LLC, Dec 15, 2009, Banking and Finance, , , , , The Lessee Advocate Launches Publication for Equipment Lessees