New Dining Segmentation Provides Targeted Solutions for Local Restaurant Marketing
SCHAUMBURG, Ill., Sept. 22, 2015 (SEND2PRESS NEWSWIRE) — Cogensia, a data-driven marketing firm, recently launched a breakthrough restaurant marketing solution – Dining Segments. The segments categorize U.S. households based on eight of the most popular dining categories. The segmentation places every consumer into different profiles based on hundreds of demographic, survey, lifestyle and interest data elements. The segments are applied to all 120 million households in Cogensia’s Consumer IntelliBase and are available for email and direct mail targeting.