Banks Flock to Financial Education to Drive Sales

| From
Truebridge Financial Marketing

BOSTON, Mass., May 22, 2013 (SEND2PRESS NEWSWIRE) -- Truebridge Financial Marketing, which provides banks and credit unions with a financial education marketing system, announces the addition of 28 new clients in just six months. More and more banks and credit unions are discovering that financial education, properly delivered, is a cost effective way to generate sales for all business lines, from deposits and loans to investments, insurance and trust. "People are looking for help, and will do business with the one that is there to provide it," says Stewart Rose, President of Truebridge (

"By leveraging our many retail delivery channels including our branches, website, email, and social media, we are able to start dialogues with customers and set up more sales appointments without adding a lot of extra cost," says Ann-Cabell Williams, SVP/Retail Executive at EVB Bank in Virginia that recently signed on ( ).

Financial institutions know that regulators look favorably on this approach. The FDIC, FINRA and the new Consumer Financial Protection Bureau all offer financial education and encourage the banks to do the same.

This industry shift from a product focus to a relationship focus is built on solid ground. A Forrester Research survey of 26,000 online households reported that people are 43 percent more likely to buy a financial product around a life event. "Any financial institution can sell product, but being there for someone when they need your advice during a life event makes you a trusted advisor, instead of a salesman," says Joyce M. Dye, SVP, Strategic Planning, Redstone Federal Credit Union, Huntsville, Alabama.

About Truebridge:

Truebridge, founded in 2000, provides financial institutions with the Smart Life Connect education-based marketing system that helps banks and credit unions market more of their products to a wider range of customers via multiple delivery channels, thereby increasing customer loyalty and profitability. In addition, Truebridge offers a wide range of marketing services to financial institutions. Learn more at: .

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