Clients can take advantage of innovative, cost-efficient mail formats
NAPERVILLE, Ill. - Aug. 29 (SEND2PRESS NEWSWIRE) -- Solar Communications, a full-service print and production provider, has completed its capabilities expansion begun in 2006, with more than $10 million in capital investments over the past few months. These latest acquisitions further support the company's refined focus as a complete marketing services partner.
Of the new equipment recently deployed, the three most significant additions include:
- * A state-of-the-art flexographic press with a maximum print width of 50-inch and up to 9 over 9 capabilities
* An additional single-web M110C press
* A sophisticated offline finishing system that offers advanced finishing capabilities including multi-point personalization, cutting, gluing, folding and more.
The additional equipment will allow Solar to produce and finish unique and personalized direct mail packages, quickly and cost-effectively, including:
- * Self-mailers with tipped on gift cards
* Metalized cards and wraps
* Scratch offs, scratch and sniffs and stickers
As part of their long-term, customer-focused strategy, Solar Communications has been developing innovative direct marketing approaches to support marketers' acquisition and retention strategies. "We've been exploring new formats, add-ons and techniques that make the most of nearly five decades of experience as a packaging and printing specialist, as well as our expertise in working with the U.S. Postal Service, integrating with online channels and more," offers John Thompson, Solar Communications' Senior VP, Sales and Marketing.
"What really excites us," adds Thompson, "are the possibilities and applications we haven't thought of yet. We're unveiling the first few big ideas at the DMA in October, but the sky's the limit. If our customers' marketing teams can imagine it, we can create it."
About Solar Communications
Solar Communications(R) (www.solarcommunications.com) combines the insight of a marketing partner with the production capabilities of an experienced printing, packaging, mailing and fulfillment specialist. A full-service direct mail provider, we understand the need to break through the clutter, and have designed innovative solutions to meet our clients' marketing objectives.
Solar Communications has more than 45 years of experience creating and executing successful campaigns and is an ESOP (employee stock ownership plan) corporation.